What Is a Dyad? Two-Person Focus Groups That Pay $100-$350 Each
A dyad is a two-person focus group that pays $100 to $350—a cost-efficient way for companies to gather detailed consumer feedback.
What Is an Ethnographic Study? Researchers Pay $200-$1,000 to Observe Your Daily Life
Researchers pay $200-$1,000 for diary and experience sampling studies capturing your daily life over weeks or months.
What Is an IDI? In-Depth Interviews Pay $100-$500 for One-on-One Sessions
An IDI, or in-depth interview, is a one-on-one conversation between a market researcher and a single participant, typically lasting 30 to 90 minutes and...
Why Focus Groups Still Exist When Companies Have Big Data and Analytics
Focus groups still exist because big data tells companies what people do, but it cannot reliably explain why they do it.
The Technology Behind Online Focus Groups — Platforms, Recording, and AI Analysis
Online focus groups have evolved from simple video conferencing calls into sophisticated research platforms powered by artificial intelligence,...
How Market Research Companies Make Money From Your Focus Group Participation
Market research companies profit from focus groups by capturing the gap between what clients pay for research and what they pay participants.
Why Certain Demographics Get More Focus Group Invitations Than Others
Certain demographics receive dramatically more focus group invitations than others, primarily because market researchers deliberately select participants...
The Role of a Focus Group Moderator — What They Do and How Much They Earn
Focus group moderators are skilled professionals who lead group discussions for companies and research firms seeking consumer insights, and they earn...
How to Tell If a Focus Group Email Is a Scam — Real Invites vs. Phishing
You can tell if a focus group email is a scam by looking for five key warning signs: requests for upfront payment, promises of unusually high...
What Happens Behind the Two-Way Mirror — Clients Watch Every Word You Say
When you sit in a focus group discussion, the clients who hired the research firm are literally watching you from behind a one-way mirror or on a video...
