15 Cities With the Most Focus Group Opportunities in the US
The 15 US cities with the most focus group opportunities are home to thousands of research studies yearly—here's where to find them.
Jake Bressly
8 Websites Where New Focus Group Studies Are Posted Daily
Eight platforms post new focus group opportunities daily—here's where to find them and how much they pay.
12 Focus Group Companies Actively Recruiting in March 2026
While exactly 12 verified companies aren't pinpointed for March 2026, major firms like Touchstone Research and Plaza Research actively recruit focus group participants paying $50–$250+ per session.
How AI Is Changing Focus Groups — Automated Moderation and Sentiment Analysis
AI-powered focus groups cost 80-90% less and surface insights in hours rather than weeks, but accuracy requires careful verification.
What Is a Triad? Three-Person Focus Groups and How They Differ From Full Groups
Triads bring three participants together in a focused discussion format that generates deeper insights than traditional 8–12 person focus groups.
What Is a Dyad? Two-Person Focus Groups That Pay $100-$350 Each
A dyad is a two-person focus group that pays $100 to $350—a cost-efficient way for companies to gather detailed consumer feedback.
What Is an Ethnographic Study? Researchers Pay $200-$1,000 to Observe Your Daily Life
Researchers pay $200-$1,000 for diary and experience sampling studies capturing your daily life over weeks or months.
What Is an IDI? In-Depth Interviews Pay $100-$500 for One-on-One Sessions
An IDI, or in-depth interview, is a one-on-one conversation between a market researcher and a single participant, typically lasting 30 to 90 minutes and...
Why Focus Groups Still Exist When Companies Have Big Data and Analytics
Focus groups still exist because big data tells companies what people do, but it cannot reliably explain why they do it.
The Technology Behind Online Focus Groups — Platforms, Recording, and AI Analysis
Online focus groups have evolved from simple video conferencing calls into sophisticated research platforms powered by artificial intelligence,...
