A dating app market research study estimates total market value, growth, segments, and user demand in one place. Expect charts on revenue by model and region, user tables by age and gender, and a methods note.
A market research study is a structured industry report that sizes a market and explains what drives sales. It is different from a paid survey. Readers use it to compare segments and check demand before quoting a number.
Official resources:
- Explore the official data from FTC — Use this primary source to review the underlying data.
- Apply through Grandviewresearch’s official page — Use this page to review requirements and apply directly.
Table of Contents
- How large is the market?
- Where does the money come from?
- How are the numbers built?
- What do users actually do?
- What risks and limits should you check?
- Frequently Asked Questions
How large is the market?
Most reports open with total value and compound growth. According to Mordor Intelligence, global online-dating services grow from USD 6.97B in 2025 to USD 7.79B in 2026 and USD 13.57B by 2031 at 11.76% CAGR, as detailed in the global online-dating services market report.
Use the headline only as a starting point. Note the base year, forecast period, and currency. A later table usually shows whether growth comes from more users, higher prices, or both.
Where does the money come from?
Expect revenue split by monetization and geography. According to Grand View Research, subscriptions exceeded 62% share in 2025, with North America holding about 36% revenue share while Asia Pacific grows fastest, as reported in the online dating application market report.
Segmentation tables add service type, app versus web portal, age group, gender, and region. According to Grand View Research, that structure supports youth-versus-older comparisons across subscription and advertising models.
How are the numbers built?
Good studies explain sources and checks. According to UnivDatos and Emergen Research methodology descriptions, teams combine primary interviews with annual reports, financial statements, press releases, journals, and government publications.
They then cross-check bottom-up unit and pricing estimates against top-down macro scaling. Many reports also add Porter Five Forces and SWOT to frame competition, entry barriers, and substitutes.
What do users actually do?
Demand sections often use large consumer surveys. According to Pew Research Center, its nationally representative survey covered 6,034 U.S. adults on July 5-17, 2022, using an address-recruited panel plus LGB oversample weighted to the population, described in key findings about online dating in the U.S..
That Pew study found 30% of U.S. adults had ever used a dating site or app and 9% had done so in the past year. Use was higher among dating adults, especially those under 30, never-married users, and LGB adults.
What risks and limits should you check?
Safety and trust appear as a market risk. According to the Federal Trade Commission, nearly 70,000 consumers lost USD 1.3B to romance scams in 2022, with cryptocurrency and bank transfers among the costliest payment methods, reported in new FTC data on romance scams.
Definitions and dates change the totals. According to Mordor Intelligence and Grand View Research, 2025 estimates range from about USD 7B to over USD 12B, and Pew's 2022 usage figures should not be read as current adoption.
- Check scope: dating services, dating apps, or dating market
- Check base year and whether figures are reported or projected
- Check survey date, sample, and population before quoting use rates
Frequently Asked Questions
Can I quote the headline market size alone?
No. State the scope, base year, forecast period, and source alongside the number.
Can 2022 usage data describe today?
No. Use it for historical demand patterns, then look for a newer survey for current adoption.
